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Matt Davidson

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Emma Holtz

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Tel: +44 (0) 1497 288 018

BrokenBiz.com Privacy Policy

 

The website https://BrokenBiz.com (the “Site”) is owned by Ortus Strategies AG (“Ortus”, “we”, “us”) and is intended to promote the book Broken Business: Seven Steps to Reform Good Companies Gone Bad, by José R. Hernandez, Chief Executive Officer of Ortus.

 

This Privacy Policy (the “Privacy Policy”) describes the information that Ortus collects through the Site and how we use that information. If you have any questions or comments about the Privacy Policy, please contact us at Info [at] OrtusStrategies [dot] com.

 

Please read the Privacy Policy before you visit the Site and/or provide information on the Site.  Your use of the Site signifies that you agree with all the terms of the Privacy Policy, so please do not use the Site if you disagree with any part of this Policy. Where you provide information about others (e.g., for colleagues) you must ensure that you are entitled to provide this information to us.

 

 

The Information That We Collect

 

Ortus, and third parties with whom Ortus has contracted to provide services to Ortus, collect “Personally-Identifiable Information”, “Site Usage Data”, and “IP Addresses” through the Site.

 

Personally-Identifiable Information is information that identifies a person as an individual, such as your name, company, title, postal address, telephone number, or email address. Site Usage Data is aggregated information, demographic information, and any other information that does not reveal a person's specific identity. An IP Address is the Internet Protocol address of the computer that you are using.

 

1. Personally-Identifiable Information.  You do not have to provide us with your Personally-Identifiable Information to use this Site. We collect it from you only when you voluntarily provide it to us, such as when you contact us via email or other communication methods.

 

2. Site Usage Data.  When you visit and interact with the Site, Ortus and third parties with whom Ortus has contracted to provide services to Ortus may collect Site Usage Data. Such non-personally-identifiable information may include your Media Access Control (MAC) address, computer type, screen resolution, operating system version, and Internet browser type and version. Site Usage Data may also include demographic data, such as your location.

 

  • To enhance your Internet experience on the Site, Ortus and its service providers may use cookies on the Site. Cookies are data that a web server transfers to an individual's computer for recordkeeping and other purposes. Ortus and its service providers may use cookies and other technologies to facilitate users’ ongoing access to and use of the Site. Cookies allow us to collect information such as browser type, time spent on the Site, pages visited, language preferences, and other anonymous traffic data. We and our service providers use the information for security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while visiting the Site. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies, or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular web site. If cookies are disabled, however, not all features of the Site may operate as intended. Information about the procedure you are required to follow in order to disable cookies can be found on your Internet browser provider's website. 

3. IP Addresses. When you visit and interact with the Site, Ortus and third parties with whom Ortus has contracted to provide services to Ortus may collect Internet Protocol ("IP") addresses. Your IP address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. This number is identified and logged automatically whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many web sites. We may use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems, and administering the Site.

 

 

How We Use the Information We Collect

 

1. Personally-Identifiable Information. Ortus may use Personally-Identifiable Information in the following ways:

 

  • Fulfillment of Requests.  We process Personally-Identifiable Information to comply with your requests, respond to your inquiries, and provide you with services that you request. If you contact us by email through the Site, we may keep a record of your contact information and correspondence and use it to respond to you. We will further use Personally-Identifiable Information to fulfill any other purposes for which it was provided, and as disclosed at the time the data are collected.

 

  • Administrative Communications.  We may send you important administrative or transactional information regarding the Site. 

  • Internal Business Purposes.  We may also use Personally-Identifiable Information about you for Ortus’ internal business purposes, such as data analysis, audits, and other similar purposes. Ortus does not sell Personally-Identifiable Information. 

 

2. Site Usage Data.  Because Site Usage Data does not personally identify you, we may use such information for any purpose. In addition, we reserve the right to share such Site Usage Data, which does not personally identify you, with third parties, for any purpose.  As an example, we may use aggregated Site Usage Data to help us improve the Site and the services that we provide through the Site. Please note that to the extent any Site Usage Data is linked with Personally-Identifiable Information, such linked information will be treated as Personally-Identifiable Information as long as it is linked.

 

How Is Personally-Identifiable Information Disclosed?

 

1. Third-Party Service Providers.  We may provide Personally-Identifiable Information about you to Ortus contractors, agents, and designees to the extent necessary to enable them to perform certain Site-related services (e.g., providing web hosting, improving Site-related services and features, or providing maintenance services) on Ortus’ behalf.

 

2. Business Transfers.  Ortus may transfer any and all Personally-Identifiable Information to third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). 

 

3. Law Enforcement and Compliance.  We also may use and/or disclose Personally-Identifiable Information to any third party if we believe that we are required to do so for any or all of the following reasons: (i) by law, including laws outside your country of residence; (ii)  to comply with legal process or respond to requests from governmental or public authorities including public and government authorities outside your country of residence; (iii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of the Site or Ortus network; (iv) to protect the rights, privacy, property, business, or safety of Ortus and its affiliates, their partners and employees, the users of the Site, or the public; and/or (v) to protect our operations or those of any of our affiliates and to allow us to pursue available remedies or limit the damages that we may sustain.

 

 

How We Use and Disclose Non-Personally-Identifiable Information

 

Please note that we may use and disclose non-personally-identifiable information for any purpose, except where we are required to do otherwise under applicable law.

 

 

Information Collected by Third Parties

 

Third-Party Sites.  The Site may contain links to third-party websites. These linked sites are not under Ortus' control and we are not responsible for the privacy practices or the contents of any such linked site, or any link contained in any linked site. We provide such links only as a convenience, and the inclusion of a link on the Site does not imply endorsement of the linked site by Ortus. If you provide any Personally-Identifiable Information through any such third-party web site, your transaction will occur on such third party's website (not the Site) and the Personally-Identifiable Information you provide will be collected by, and controlled by, the privacy policy of, that third party. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties. Please note that the Privacy Policy does not address the privacy or information practices of any third parties.

 

 

Exercising Your Data Privacy Rights

 

To the extent permitted by the laws of your country, you may request to review, correct, update, suppress, or otherwise modify any Personally-Identifiable Information that you have previously provided through the Site, or object to the use of such Personally-Identifiable Information by Ortus. You may exercise these rights by contacting us by email at Info [at] OrtusStrategies [dot] com.

 

Additionally, you may also oppose the processing or transferring of Personally-Identifiable Information to the extent the laws of your country require.

 

In your request, please make clear what information you would like to have changed, whether you would like to have your Personally-Identifiable Information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personally-Identifiable Information.

 

For your protection, we will only implement requests with respect to the Personally-Identifiable Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will endeavor to comply with your request as soon as reasonably practicable.

 

In any case, you also have the right to directly address the competent Data Protection Authority.

 

 

Miscellaneous

 

1. Security. Ortus seeks to adopt commercially reasonable security measures consistent with industry practice to assist in protecting against the loss, misuse, and alteration of Personally-Identifiable Information that is under Ortus’ control. Unfortunately, no data storage system, or system of transmitting data over the Internet, can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of Ortus servers, the means by which Personally-Identifiable Information is transmitted between your computer and Ortus servers, or any Personally-Identifiable Information provided to us or to any third party through or in connection with the Site. If you believe your connection to the Site is no longer secure, please notify us as soon as possible.

 

2. Use of the Site by Children.  The Site is not directed to children under the age of thirteen (13), and Ortus does not knowingly collect Personally-Identifiable Information from children. If you are younger than thirteen (13) years old, please do not provide any Personally-Identifiable Information while using the Site.

 

3. Retention Period.  We will retain Personally-Identifiable Information about you for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law and/or regulations. 

 

4. Jurisdictional Issues.  Ortus does not represent or warrant that the Site, or any part thereof, is appropriate or available for use in any particular jurisdiction. Those who choose to access the Site do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules, and regulations. We may limit the Site's availability, in whole or in part, to any person, geographic area, or jurisdiction we choose, at any time, without prior notice to you, and in Ortus’ sole discretion. By using the Site and submitting any Personally-Identifiable Information, you consent to the transfer of Personally-Identifiable Information to other countries outside of your country of residence, which may provide a different level of data security and data protection rules than that provided in your country of residence. 

 

5. Contacting Us.  If you have any questions regarding the Privacy Policy, please contact us by email at Info [at] OrtusStrategies [dot] com or write to us at the following address:

 

Ortus Strategies AG

Attn. Data Protection Responsible

Seefeldstrasse 283

CH-8034 Zurich

Switzerland


Please note that email communications will not necessarily be secure; accordingly, you should not include credit card information or other sensitive information in your email correspondence with us.